Bad Boys for Life (Sony Pictures / Tequila Herradura)

We jumped on the ride of this hit box office franchise to engage with brand partnerships for the state-side premiere in Miami. We secured Tequila Herradura (Brown/Foreman) as the official spirit partner for the event.

This activation included:

• Spirit on-site activation build out with engaging social moments

• Celebrity gifting with dedicated engraved bottles for the talent

• Development of BB4L specialty cocktails and which also included promotional participation by restaurants in the Miami, Lincoln Rd. area

• Support of influencer engagement for Miami, New York and Tidal Apollo Theater event